Imp-pit-tus
Motivation; incentive; catalyst;
Encouraging someone to action.
Your talk was an impetus and I am excited.
Soon he would have an impetus to start dancing.
Im - pet - us
Im (Reminds) Impress
Pet (Reminds) Pet or stroke
Us (Reminds) Us
You impress by petting us and we act.
IMPRESS PET US
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