<guys> or <gise> or <geyes>
likeness; appearance; resemblance;
a skilled cloak or mask making you appear to be something you are not.
The bug had the guise of being a scorpion. It was just a harmless cricket.
guise reminds of disguise or a costume we wear.
Used at work:
He has the guise of someone who is not smart but he is very clever.
(c) 2015 E. Carruthers